The K-Connectors, operated by the Korean Studies Dissemination Research Center at Inha University's Institute of International Relations, are a public diplomacy group committed to promoting Korean studies through various activities.

 Among the ten active teams, the 'Let's Disco' team has taken advantage of the growing popularity of short-form video content to increase the accessibility of Korean studies and create content that can be easily viewed by a wide audience.

 Targeting the global generation that is open to new cultures and experiences and heavily engaged in social media, the Let's Disco team aimed to promote Korean culture worldwide. Their efforts sought to enhance cultural awareness and foster international recognition of Korean culture.

 The Let's Disco team reported that they focused on increasing the accessibility of Korean culture by highlighting popular cultural sites and promoting Korean food culture through their short-form videos.

 These efforts were designed to make Korean culture more approachable and engaging for a global audience.