4th
2024.12.12(00:00)
2024-25 Inha CIS K-Academic, 4th Colloquium
On December 11th, the K-Academic Diffusion Research Center at Inha University held the 4th Colloquium under the theme of "Diagnosis of the Status of Using K-MOOC Courses and Seeking Measures to Expand Further." Starting with the hosting of professor Lee Jean Young, director of INHA Center for International Relations, the colloquium was divided into two sessions to provide a venue for presentations and discussions to participants. First, Kim Jae Young, a researcher at the K-Academic Diffusion Research Center, delivered a presentation for about 30 minutes under the theme of "The Current Status of Promotion of K-MOOC Courses." In the following discussion, not only did Professor Jung Hye Seung of Inha University's Department of Culture and Contents and Professor Hong Ji Mi of its Department of International Studies share comments on the presentation but also conduct in-depth discussions on how to spread K-MOOC courses. First, professor Jung suggested it is necessary to change the promotion method to the B2B strategy along with ordinary B2C. She explained that taking classes in groups at public organizations, schools, start-up support centers, after-school care centers, etc will be more effective in spreading K-MOOC in the near future. Students can receive individual evaluations and complete them altogether by taking courses in groups.
Second, they agreed on the need to clarify target customers and increase the publicity effect through selection and focus. In addition, it is necessary to appeal to key targets such as the MZ generation, who is interested in Korean studies at home and abroad, and even healthy seniors who are trying to learn more after retirement. Third, it is important to derive a hashtag (#) suitable for each K-MOOC course so that it helps enable K-MOOC courses to be easily exposed to search portals and online. We also discussed the strategy of accessing websites and communities related to overseas Koreans and K-culture in order to expose URLs as much as possible, and the budget plan also should be revised to conduct online advertisements. Fourth, professor Hong emphasized the need for detailed promotion strategies for SNS channel, such as Instagram, YouTube, and Facebook. For example, previous studies explained the importance of differentiated strategies for each channel, such as adding fun and interesting elements to Instagram and shorts containing academic contents to YouTube. Finally, the main event was concluded with the expectation that the inflow into the K-MOOC course platform can continue to expand in the future through different promotion materials that reflect the trends of the present era and induce interest.
PresenterJung Hye Seung, Hong Ji Mi, Kim Jae Young
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