On November 6, the K-Academic Diffusion Research Center of Inha Center for International Studies invited professor Lee Jang Seop, director of the JS Global Korean Chamber of Commerce at Chonnam National University, to hold the 3rd Colloquium of the 4th year as a part of the ‘Public Diplomacy and World series.’ Under the theme of ‘Formation of K&K Group, a Vietnamese food distribution business and Growth Strategy for paradigm, strategy, system, and culture,’ all participants spent meaningful time exploring more effective strategies for spreading Korean studies through convergence with local culture.